莫卡資訊|2018年3月14日：MOKA Cashmere Kids與您相約香港國際羊絨節(jié)！
誰是莫卡？
Who is MOKA Cashmere Kids ?
Here we are!
Left(左):Nika & Right(右):Nemo
"We are biological brothers (Nemo&Nika)，and we are more than brothers.We come from Ordos,CHINA. The place famous for "Soft Gold " of producing the best of Cashemere in CHINA."
"This time we will join the HONGKONG Cashmere World Fair Festival held during 14th-16th,March byCFNA and the professional fair organiser UBM."
他們是手足情深的兄弟,他們也是‘ 羊絨衫’的代言人,他們來自本土鄂爾多斯。
MOKA Brand(莫卡兄弟）初創(chuàng)與2015年，是鄂爾多斯本土羊絨衫品牌，由一位勇于挑戰(zhàn)的事業(yè)女性，同時也是一位深愛這兩個萌寶Nemo & Nika的中國媽媽在他們的家鄉(xiāng)鄂爾多斯土地上為愛成立，這或許是給兄弟倆最好的禮物以及努力的榜樣，這一次，他們要出發(fā)去香港，參加業(yè)內(nèi)首屈一指的香港國際羊絨盛會。
QUESTION ONE：What is Cashmere?
什么是羊絨?
-On Wikipedia, it is explained as a luxury fiber obtained from cashmere goats and other types of goat. Cashmere requires the removal of hair from the wool. It is finer, stronger, lighter, softer, and approximately three times more insulating than sheep wool.
-Cashmere is a premium material, sought after by consumers worldwide for its lightweight softness, warmth and durability. Today, it is intertwined seamlessly with the world of fashion, offering sophisticated options in a range of grades for both high-end and high-street markets. Its mark of prestige has nonetheless been preserved.
一般的羊毛我們稱作 wool,好一點的則是 Merino 羊毛,而Cashmere是羊毛中的頂級羊絨，稱做“山羊絨”,保暖、柔軟、質(zhì)輕、耐用是羊絨的特性，這也是為什么受到海內(nèi)外消費者青睞的原因，如今它已融入時尚界，為服裝設(shè)計師以及全球知名品牌提供更多選擇。
QUESTION TWO：Why it is called "Soft Gold" in CHINA?
為什么鄂爾多斯羊絨被稱為中國的軟黃金？
- It is widely known as China is the largest producer of raw cashmere, but where is it in CHINA? Yes , the answer is Ordos definitely,located in the very north of CHINA, and the west of Capital Beijing.Cashmere is a very baluable and rare materisl only collected during the spring moulting season when the goats naturally shed their winter coat.
黃金是唯一可以與貨幣等價交換的一種物質(zhì)，那么把羊絨稱為軟黃金足以顯示出它是何等的珍貴，而且羊絨只在每年早春采集一次。毫無疑問，它值得享有這樣的贊譽。中國是世界上最大的羊絨生產(chǎn)國，那么這個地方在中國的哪里，當(dāng)然就是鄂爾多斯。
QUESTION THREE:What is HONGKONG Cashmere World Fair?
香港國際羊絨交易會是什么？
-"Cashmere World is a vertically integrated business platform for the international cashmere trade. It is a high-quality, annual meeting place for business, a catalyst for fashion trends and technology innovation, as well as a venue for the promotion of the unique qualities that make cashmere one of the world’s best-loved luxury materials."
——(Introduction from www.cashmereworldfair.com)
香港國際羊絨交易會是國際羊絨交易的綜合商業(yè)平臺。每年一度的高品質(zhì)商業(yè)盛會，推進潮流趨勢向前發(fā)展和制造工藝創(chuàng)新，同時促使擁有獨特品質(zhì)的羊絨成為世界的奢侈品。全球大部份純羊絨和羊絨制成品均來自中國。得益于豐富的自然資源和熟練的生產(chǎn)工藝，中國作為世界羊絨的主產(chǎn)國，是舉辦世界級羊絨盛會“國際羊絨交易會”的不二之選。
QUESTION FOUR: Why MOKA was determined to join the Cashmere World?
為什么MOKA 莫卡兄弟要去香港參加羊絨盛會？
- We can explain it because the CHIINA local brand MOKA is being worldwidely by its Brand Positioning. And why MOKA could be ? It may further explained by the report titled "Double clicking on the Chinese consumers" by McKinsey Global & Company. According to the new report, we knew that 76% of survey respondents pefer and somewhat prefer local's brands.
As the report stated: Across the majority of categories surveyed, brand origin matters less than before in CHINA. Consumers today have very clear expectations and they apply to local and foreign brands alike. First and foremost, they want value for money. That’s followed by quality products—they want their unique tastes catered to—and, lastly, they demand good aftersales service.
因為在品牌成立之初，MOKA品牌創(chuàng)始人就已將品牌定位為全球化。此外，在著名的全球咨詢公司麥肯錫（McKinsey Global & Company）最新的一項題為“重析中國消費者消費趨勢”的調(diào)查中獲知，76%的調(diào)查者表示他們愿意或較愿意購買本土服裝及鞋履品牌，購買國外品牌在過去很長一段時間內(nèi)成為中國消費市場上的熱詞，而現(xiàn)如今，中國消費者在國外或者本土品牌之間的選擇上已經(jīng)趨向理性，是否物有所值成為他們的首要考慮因素，因為消費者如今更關(guān)心產(chǎn)品的質(zhì)量、獨特的風(fēng)格設(shè)計以及售后服務(wù)。
這就是為什么MOKA Cashmere Kids（莫卡兄弟）作為中國本土品牌要去香港與全球知名買手及品牌相會羊絨盛會。因為MOKA不僅嚴(yán)格把關(guān)羊絨衫制作原材料的選取、深入工廠制作及設(shè)計工藝，MOKA 也將它的為愛出發(fā)的品牌理念融入銷售環(huán)節(jié)里與每一位顧客無微不至的溝通中，希望將這份后傳遞給中國的每一個家庭中，同時也希望能被不同文化的海外家庭所感受到。
2018年3月14日-3月16日
MOKA Cashmere Kids（莫卡兄弟）與您相會香港國際羊絨盛會，我們不見不散！
