企業(yè)理念 Enterprise idea

莫卡宗旨：給孩子零負(fù)擔(dān)的愛

經(jīng)營(yíng)理念：卓越品質(zhì)，絨耀無限

定位理念：專注本色，定位角色，引領(lǐng)特色

品牌理念：專注優(yōu)質(zhì)品質(zhì)，締造絨業(yè)典范

檢驗(yàn)理念：質(zhì)量不是靠檢驗(yàn)出來的，質(zhì)量要從源頭抓起

營(yíng)銷理念：好的產(chǎn)品，其實(shí)也沒那么貴

Moka Cashmere Kids

Moka’s Purpose:  Gives the child Zero burden.

Operation Principle:  Excellent quality

Positioning Concepts:  Focus on products, Knowing the market and lead the industry.

Brand Concepts:  Focus on quality and create a model of  cashmere.

Inspection Concepts:  Quality does not depend on inspection, quality starts from the source.

Marketing Concepts:   Good price for excellent product.